Business-to-Consumer (B2C)

Business-to-consumer (B2C) refers to the practise of selling goods and services directly between an organisation and the customers who will ultimately use them. The majority of businesses that sell directly to customers are referred to as B2C businesses.

The majority of businesses that sell directly to customers are referred to as B2C businesses.

B2C was primarily used to describe online merchants who offered goods and services to customers online during the dotcom boom of the late 1990s, when it rose to enormous popularity.

Business-to-consumer (B2C) as a business model is very different from business-to-business (B2B), which refers to trade between two or more businesses.

Business-to-consumer (B2C) sales techniques are among the most well-liked and well-known. The term "business-to-consumer" (B2C) was originally coined in 1979 by Michael Aldrich, who primarily used television to communicate with customers.

B2C has historically been used to describe mall shopping, dining out, pay-per-view movies, and infomercials.