In response to comments on the effectiveness of the helpful content update, Google informs publishers that it is an ongoing project.
Google responds to claims that the helpful content update has little effect on search results and reminds everyone that it is still in the rolling out process.
There is a growing consensus that the helpful content upgrade is not leading to any significant improvements after one week since its rollout.
According to reports, the update has received little notice. Danny Sullivan, Google's Search Liaison, responds to the situation in a series of tweets.
In essence, Sullivan reiterates a stance taken last week about how the update is a part of an ongoing endeavour and claims.
that rankings should be acceptable for websites that provide quality material.
Because Google wants to continuously improve the signal, the impact of its beneficial content update may seem minor.
Updates don't always entail significant changes, the respondent continues in a multi-part thread.